Job Search Campaign Tips

This Job Search Guide provides practical guidance and information and on how to secure the job of your choice.

Ideally you should progress your job search through two key phases:-

• Create your Plan & Implement
• Manage your Plan towards Success


Key steps in your plan should include the following:-

STEP 1. Focus on Your Preferred Career / Job Search Target (s)

Research: Take time to carefully research the job market into which you want to move:-


• list the key employers
• quantify the actual opportunities available now
• ask about the likely future trends for opportunities

Consider: Take time to consider your key requirements such as:-

• key skills
• experience level
• relevant qualifications
• location
• salary and benefit requirements
• career development opportunities

Discuss: Take time to discuss the results of your research a Professional Coach.

Decide: Make a decision on what type of career / job(s) you will target. This can include more than one option, for example you may decide to target job opportunities in both facilities management and hospitality management.

STEP 2. Produce an outstanding CV

Marketing Tool not an Historical Record: The prime purpose of your CV is to market you to a prospective employer by focusing on your qualifications, achievements and suitability for the job you are targeting. Your CV should not be a summary of every thing you have accomplished to date, so only include information relevant to your targeted job or actual application. Your CV can be produced with a ‘DIY’ approach or you CV can increase your chances of being invited for interview by having it produced by a Professional Coach.

STEP 3. Decide best route to your Job Target(s)

Evaluate the most suitable route or combination of routes for your specific job search. Consider the following options:-

Option 1: – Use Your business & social Network

Success rating – Very high: UK Research shows around 80 % of individuals now obtain their new job via networking through friends, relations, social and business contacts.

How to implement: Effective networking starts with an initial list of close business, family and social contacts and then extends through a chain of names to individuals who may wish to employ you.

    • Use a spreadsheet to list names each of whom will be willing to provide you with at least two more names of individuals who it would be helpful to contact.
    • Generate a list of at least 50 perhaps 100 useful names, but the ‘quality’ of these names is critical so take care to be selective over your choice. For example:-
    • Both your Dentist and the Landlord of your favourite pub will know a wide range of people and each should be able to provide the names of at least two individuals who would be interested to help you.
    • Asking people for ‘information’ rather than asking who could give you a job makes them less defensive and more willing to help you.
    • The key to these initial contacts is to ask them for just two useful names. Neither of these may be potential employers but when you contact these new names then these may lead to individuals who can help you with your job search, even potential employers. When you telephone or email individuals who are potential employers ensure you:-
    • Explain your circumstance, ie. Developing your career,
    • Confirm your intention of progressing your career into X
  • Ask for information that would be helpful for someone with your background and expertise i.e. their future manpower plans, application process, contact names, etc. If they know of an opportunity or have one themselves they will tell you.

Option 2: – Approach Companies / Organisations Direct

Success rating – Very high: If you want to work for Company X or Organisation Y, then contact them direct as this is normally their preferred method of recruitment

How to implement: Large organisations normally have a career web site where you can register your interest in a certain type of job. This facility enables you to automatically be contacted when such a vacancy arises.

    • Register your contact details on web-sites of your choice early in your job search campaign.
    • For organisations without a career web-site then obtain the name of the Director responsible for the division you would be interested in working, e.g. Logistics Director, Flight Operations Director, etc. Next, telephone their Secretary and double check their name and correct job title, email or postal address.
    • Send a covering letter and CV confirming the date when you will telephone to follow up your enquiry.
  • Many HR departments focus on current vacancies whereas the line Director is more likely to be aware of both current and future manpower requirements.

Option 3: – Web Search Engines

Success rating – Medium: This is a very targeted approach. The results will help you understand, and where appropriate, re-focus your target for the job you are seeking

How to implement: Using specific web search engines to identify opportunities that meet your requirements can be extremely beneficial. They can automatically send you daily or weekly details of actual jobs that meet the requirements you set within their web site i.e.

  • Type of job
  • Rate of pay
  • Location
  • Full details of each opportunity plus application process and timing.
  • Remember the complete job application and selection process can often take three or four months so submit your applications well ahead of your leaving date.

Option 4: – Job Advertisements

Success rating – Medium: Highly targeted approach. The disadvantage though is that you will be in competition with all applicants, as compared to networking where you may be the only applicant.

How to implement: Find out where jobs of the types you are seeking are advertised. Sometimes this is obvious but if in doubt then ask a few HR departments where they normally advertise and / or which employment agencies they use.

• Popular options include company web sites, UK job web sites, national or local newspaper, or professional / trade journals. Many organisations only use one or two of these options so ensure you are aware of these otherwise you may miss out.

• When submitting a job application remember it is the Covering Letter that the employers reads first. They will only look at your CV if they are engaged by the content of your Covering Letter. Obtaining professional help with your Covering Letter will give you a significant advantage over other applicants.

Option 5: – Employment Agencies

Success rating – Medium to Low: The quality of employment agencies varies enormously. Try to select ones that specialise in the type of career / job you are seeking.

How to implement: Use of employment agencies is expensive for employers so they normally only use them as a back up or for very specialist appointments.

• Employment agencies can be a useful route to the job of your choice, but it can be risky to make them your only route. Through careful research identify agencies that specialise in the type of job you are targeting.

• Try and develop a good relationship with a consultant from each agency and agree how they can best help you, but be aware consultants are driven by the needs of their clients and not the needs of candidates.


STEP 4. Take Full Personal Accountability

Success Tip – Choose your Buddy: Ask your partner or friend to act as your “Job Search Buddy”. Their role is to ask you 3 questions once a week:

1.How is your plan progressing?
2. Are there any issues that concern you?
3. What are you doing to address these issues?

How to implement: You must take full personal accountability for your job search campaign right up to achieving the new job of your choice. Others can provide you with information, assistance and advice but you must be the individual driving everything forwards.

Be prepared to devote as much time as possible to your campaign and expect your timescales to range from several hours a day to several hours a week.

• Assume you will not reach your goal quickly and there will be periods of excitement and frustration. Choosing a ‘Job Search Buddy’ can be exceptionally helpful. It’s their job to be:-

• always there for you to talk to especially during periods of stress and possibly despondency

• supportive right up to you reaching your ultimate goal

STEP 5. Maintain Comprehensive Records

Success Tips – Accurate Records: Set up a spreadsheet of your contact details. Set up a file for each organisation you approach. In each file keep a copy of the CV and Covering Letter, plus relevant notes. Maintain a log of all the applications you made with dates, names, and results

How to implement: Your job search campaign must be supported throughout with comprehensive records and attention to detail. Anything less will significantly reduce your chances of obtaining the job of your choice.

• Ideally maintain your records on a computer, but if this is not possible then use some lever arch files to maintain records of each application and your network contacts. If this is not your forte then perhaps a friend or member of your family can help you with these records.

STEP 6. Interview Preparation

Success Tips – Interview Preparation: Effective interview preparation is about being selective in what you research and not being overwhelmed with unnecessary information. Preparing your answers in advance of the interview. ‘Mirroring’ the requirements of the job profile in your answers

How to implement:

• Skilled interview preparation is exhibited by:

  • Being selective in which of your achievements you propose to focus on in your answers by aligning these to the requirements of the actual job specification
  • Understanding that the interviewer will evaluate your answers against the requirements of the job specification. The stronger this alignment the stronger your chances of success
  • Understanding that the best predictor of future performance is past performance. The interviewer will therefore want to focus on examples of past performance – so ensure you provide your best examples

• Unskilled interview preparation is exhibited by:

  • Failing to select what information is relevant to the actual job interview and therefore what must be included in your answers
  • Trying to include everything you have done to date into your answers
  • Failing to understand that an interview is an evaluation process
  • Failing to understand what information to avoid in your answers as it will count against you

• How do you rate your interview skills?: When were you last interviewed for a job? You may not have been interviewed for several years with the exception of the interview training provided as part of your resettlement.

• Being coached for an actual job opportunity is quite different to being trained. Coaching is an investment you should consider making as it will make all the difference to your success.

STEP 7. The Job Interview

Stop Success Tips – The Job Interview
• Prepare your answers in advance and get feedback from a professional coach
• Look right, sit right, feel right and you’ll deliver an outstanding performance:
• Have your CV, interview notes, job specification to hand together with a pen
• Look relaxed but with 100% concentration

Listen and respond:
• Listen to each question, decide what the interviewer is measuring and respond with your most suitable answer

Keep everything Positive:
• Be cautious about questions designed to reveal your weaknesses, Never reveal anything negative about your experience, back ground or expertise
• Never criticise the actions or policies of a past or current senior colleague
• Never argue with the interviewer or show any sign of being ruffled during the discussion

STEP 8. Perseverance will bring Success

Unless you get an early break then assume your job search campaign can last several months possibly more.

How Does the 20 Percent Tip Credit Rule Impact Your Business

The Department of Labor has numerous polices-many of which employers are unaware of or simply do not understand. One of the biggest and most controversial issues affecting the hospitality industry’s workforce today is the 20 percent tip credit rule. The Department of Labor has yet to create fine-tuned guidelines that help hospitality and restaurant management individuals understand what constitutes tip-generating work and what does not. Already numerous lawsuits have been filed by employees against major hotel chains and restaurants for unfair use of the 20 percent tip credit rule, but the Department of Labor has yet to create specific guidelines to prevent further courtroom battles.

What is the 20 Percent Tip Credit Rule?

In the hospitality and food service industry, there are tipped employees and hourly wage workers. Non-tip generating employees must be paid the federal minimum wage during their work hours. Employers can, however, deduct a tip credit from employees who regularly earn $30 or more in tips-as long as they pay out a minimum of $2.13 to the employee per hour in wages.

The Tipped and Non-Tipped Dilemma

Some employees are hired for tipped and non-tipped work. Bellhops, for example, may also serve as desk clerks in a hotel. Waitresses, on the other hand, may second as hostesses for a restaurant. According to the Fair Labor Standards Act, employers can only use the tip credit on hours the employee works in her tipped job. That means if she spends six out of eight hours working in her non-tipped position-such as a hostess rather than a waitress-the employer cannot deduct payment based on the 20 percent tip credit rule. For the two hours she works as a waitress, however, he can.

So what happens when an employee is required to perform non-tip-related work while still working in her tipped work position? This is where many employers and employees have discrepancies with the tip credit rules laid out by the Department of Labor. For example, if the tipped employee spends hours washing dishes, occasionally seating guests, setting tables, or expediting food in the kitchen, the employer can still deduct the tip credit. The issue grows, however, when these temporary, incidental duties become established as part of the tipped worker’s daily job responsibilities. The Department of Labor handbook states that tipped employees who perform more than 20 percent of their tipped work on non-tipped job duties cannot have a tip credit removed for those hours worked. Unfortunately, not all employers feel this is a hard-and-fast rule.

The Impact on the Food Service and Hospitality Industry

The tip credit rule is greatly impacting the food service and hospitality industry. According to the National Restaurant Association (NRA), the 20 percent of work rule creates additional time-tracking and accountability issues for employers and employees. Not only do employees have to monitor non-tipped work hours closely, but employers have to be able to verify that the employee did in fact spend the stated amount of time doing non-tipped work. This creates additional man hours spent on administrative work, additional costs for hiring supervisors to watch hospitality and food service staff, and opens the door to employee lawsuits and litigations if a discrepancy arises.

A Potential Solution for the Tip Credit Rule

It is difficult for a food service worker or hospitality employee to track her daily duties and time spent accurately. Rather than require accurate time-tracking, employers can create work policies that prohibit employees hired for tipped work to spend more than 20 percent of their time working on non-tipped duties. This policy may reduce an employer’s risk for large class claims and lawsuits, and will require employees who challenge the 20 percent tip credit rule to prove their claims against the employer-which puts the liability on the employee, rather than the employer.

Beyond implementing policies, there is now a powerful tool available to eliminate the hassle, confusion, and extra time and cost spent as a result of the 20 percent tip credit rule. By automating the entire tipping process with a product known as TipCentral, a highly flexible and innovative tip management system that streamlines operations for businesses that handle tips, companies can improve productivity and increase profits.

Job Woes Got You Down Let the Internet Help

Hope. That’s what job seekers are filled with for 2010, after a yearlong economic crisis that ended with 85,000 job losses in December, according to the U.S. Department of Labor’s Bureau of Labor Statistics.

While the unemployment rate hovers around 10 percent, the White House Council of Economic Advisers said the U.S. could still see job growth as early as the spring. But, as 20 percent of employers are making plans to increase their number of full-time employees in 2010, according to a survey by CareerBuilder, job seekers can expect to see heavy competition for jobs. Of the unemployed workers, an average of 6.3 percent are chasing after jobs – more than 3 times the percentage of unemployed workers who were actively seeking jobs at the beginning of the recession, making it vital for job seekers to set themselves apart.

“It is difficult enough to compete for a job with a group of your own peers, but with the tremendous job loss the country has suffered, you may be competing with individuals who have even stronger backgrounds and more qualifications,” said Janet Nagle, former employer relations manager for the Massachusetts Department of Transitional Assistance and author of How to Use the Internet to Get Your Next Job. “Top employees from every industry are now part of the unemployed millions who are making job search part of their daily routines.”

The world of online opportunities gives candidates the chance to self-promote, allowing the unemployed to take control of their own job searches and to present themselves as an employer’s most prominent recruit. With the latest trends of online technology, mixed with traditional application tips, job candidates can use these seven steps for getting hired:

1. Start by updating your résumé: Keep it current with each job you have, adding the skills you developed and your industry-specific job duties. Save any clips – electronically – or credentials you have from your work experience. Then, organize your tools in one place on your computer so when the right job comes along, you can apply with just a few clicks of your mouse.

2. Make a list of important job qualities and stick to your criteria: These can include things like your desired salary, proximity to your home, and the job description itself. Refer to this list when you are searching the job boards to see how jobs are measuring up. If you apply for a job that does not have your must-have criteria, chances are your employer will catch on.

3. Use reputable job sites: There are tons of them out there, and it’s easy to get lost in the virtual world of applying for jobs. As the largest job search, employment, and careers site, CareerBuilder offers candidates the ability to search by industry, save their searches, and have job alerts e-mailed directly to them. Likewise, establishes their reputation by posting how many jobs they have uploaded in the past seven days. Finding a site that works for you can take some time, but stick with ones that can prove their results.

4. Put your clips and résumé online: To do this, you may have to create your own blog or Web site, which can be done in a few simple steps. allows bloggers to upload samples of their work, creating their own online portfolios. Having your portfolio in one place – and online – is an easy way to get employers to notice you, and your work.

5. Engage in social media: If you don’t already have a Facebook profile, Twitter account, or LinkedIn profile, make one. With today’s rage of social media, job candidates can establish themselves as industry experts online. Use your online profiles and networking sites to give out industry-related tips and information, as well as to stay current on what your potential employers are talking about.

6. Know the red flags for a scam: Sometimes, job listings sound too good to be true, which usually signals that the job is not really the dream job it sounds like or even a job at all. To spot a scam, look for things like misspelled words and inconsistent e-mail addresses or contact information. Do a little research about the company, too. Verify that there is a physical location and that the company actually exists.

7. Always be professional: From your online profile names to the way you compose an e-mail, remember that an Internet job search does not excuse unprofessionalism and does not mean the application process is any less formal. Put yourself in the right mindset, whether it is with professional dress when you interview with an employer via Skype or with the things you say about yourself on your Web site. If you take the job search seriously, your employers will in turn take you seriously.

Job Interview Tips for Second Interviews

jb 17

You did it! You followed all the job interview tips you know and impressed that manager job interviewer the first time around and so now you’re invited for a second round of ‘talks’. Now what? You read everything you could about job interviews (e.g., resume writing tips, business etiquette during a job interview, etc.) but now you feel that you need a different type of job interview tip. What do you do during second job interviews?

Second Job Interview Tips to Land You that Job Offer
For the first job interview for that manager job, you spared nothing concerning your job resume. You may have even hired a professional resume writer just to ensure that you present yourself as a ‘perfect fit’ to the company’s manager job description.

You invested in your appearance too. You ‘aligned’ your wardrobe to fit your career plans and even
invested in an at-home tooth whitening system to improve the appearance of your smile (important for first impressions!).

But now that you’ve been called for a second job interview, the panic sets in again. Relax, you must have done something right the first time so just focus on these job interview tips we have for you and you’ll be fine.

Second Job Interview Tip No. 1 – Get into the mindset of your employer.
Keep in mind that you wouldn’t have been called for a second interview if you are not a serious contender for that manager job. So get your nerves under control! Think about it; a managerial position entails for you to lead your staff in an authoritative and calm manner. If you’re nervous and it shows, it goes against the qualities they are looking for, for such a position.

Instead, make a list and focus on all your positive qualities. This way, you are ‘primed’ on all the factors that argue the fact that YOU are the perfect one for the job. Here’s another second interview tip to help you relax, don’t engage in anything stressful the day before the interview such as tackling your garden all of a sudden or going on a day trip with your kids. Also, don’t set any appointments on the same day of your second job interview (more on this in free job interview tip no. 2).

Second Job Interview Tip No. 2 – Ask for a ‘schedule of events’.
Most people forget that a second job interview has a big potential of being… an all-day event. Remember the advice to NOT schedule any other appointments on this day? Well this is the reason why. Imagine that you set up a lunch appointment with your spouse or promised to pick up the kids at school, or said yes to a business dinner appointment with someone else; wouldn’t you be stressed out by the thought that you can’t make that appointment because you have to stay and finish your second job interview? This stress will show during your job interview!

And if you feel that you MUST end the interview because of a commitment you can’t back out of, consider the consequences. Your potential employer might think you’re not serious about getting the job on hand.

Second Job Interview Tip No. 3 – Prepare yourself for a – yikes! – panel interview.
It is not uncommon to find yourself in the middle of a group during a second interview. Often, this group will be composed of higher management (people above you), staff members (people below you) and maybe even an executive or two. Panel interviews can be daunting but not if you prepare! One very important job interview tip for you here is this: don’t contradict yourself.

Panel interviewers have that uncanny ability to somehow interpret what you say a tad differently or make you feel that you gave the ‘wrong answer’. Don’t be led (at least not easily) into backtracking what you say or strongly defending your reply. This is really a two-pronged issue: backtrack easily and you are perceived ‘weak’; defend yourself too much and you are ‘inflexible’.

So how do you deal with this? Be truthful to yourself and don’t always give replies that you think is what the interviewer wants to hear. This way, you won’t be at a loss when asked why you gave such a reply.

A second job interview means “you’re almost there” so we hope these valuable job interview tips help you land that manager job. Don’t forget… preparation is vital to achieve whatever it is you aspire.